Sharing takes us back to the roots of economics where interdependencies with others, improves the quality of our life. Sharing and collaboration is an elementary part of herd culture, and humans are creatures of the herd.
Sharing, or collaborative consumption, is part of a new trend that is powered by our ability to source our needs over the internet with people that we know as “digital identities”.
Rachel Botsman says, in the new “sharing” economy, which is about shared access, community and reputation, that reputation will become more important than our credit history to transact over the web. (Hey Rachel, isn’t that the way it always was before the banks took it over?)
Businesses that tap into the sharing economy are already getting some serious traction. Here are some that are up and running: