1. Group buying
Groupon refers to the rise of groupon and the likes. In 2011, 47% of online consumers used a group buying coupon. Online e-tailers need to counteract the group buyers with niche offerings including limited editions, pre launch sales and loyalty points.
Facebook’s location marker and Four Square are not just locating a venue, but who is at that venue. A sign I saw recently at the Carrington Hotel in Katoomba, reminded clientele to “check in” on Facebook.
In 2011, the sales of tablets were three times the year before. Enterprising brands are looking to purpose build for the tablet format, which is be used in more novel ways every day. Most recently I was presented with a wine list at a restaurant on an i-pad
4. Cloud based productivity apps
This is going ballistic, with Forrester research saying app sales will increase from 2011 $41 billion to 2020 $241 billion
Hearts and Minds