A model to link the emotional connection of the brand, to the data in your business

How well does your business use the intelligence it gathers at its branded interface?

Do you harvest information from social media?

Do you understand how customer relationship management data can be used by the business?

Do your customer metrics, link to the business metrics?

Most importantly, is this all built around the emotional connections to the brand?

If you do not have this all in hand, your brand  would be leaking value and missing opportunity.

Before you venture  further, develop a Branded Relationship Architecture for your business that makes the link between the customer and the business.

I have included a Relationship Architecture model below, that I have developed and used over a decade with Australia’s top 40 companies. This model can be used to scope the relationship architecture requirements to  integrate across all channels and branded touch points.


Louise Kelly

Managing Director

Hearts and Minds




This model is copyright Hearts and Minds crm Pty Ltd, and cannot be reproduced without permission.

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