Thinking about starting up or revving up a business, think carefully about how you are positioned in the market. From our perspective a business is not a business until you manage it as one, from the get go, you need to know where you stand in the market. First mover – taking the high ground … Continue reading
Posted in February 2012 …
The two levers of power that lift you into high performance
After many years of research with high performers, we have uncovered that high performers have control of two levers of power that separate them from the herd. The first is their personal vision The vision was typically the story that high performers told themselves about their task. In all cases high performers were able to … Continue reading
Craving human warmth in the digital world
A theologian at Uniting Church once told me that all humans really crave is love, respect and intimacy. Heart break, especially in our childhood, can make the pursuit of love , respect and intimacy all too painful and in response we pursue substitutes, like work and food. None of these substitutes ever replace the real … Continue reading
A brand’s contribution to the world, a new source of value
Free Trade Coffee, organic farming, artisan made shoes and slow food… when customers are buying today, they are not just looking at the product in their hand, but the impact of that product on the world around them. Increasingly a product is attractive not just because of its features and benefits, but customers are looking … Continue reading
Heart break a leading cause of business failure
How is it that we make the same mistakes, over and over again…different faces, different circumstances but when we step back we are looking at the same fundamental driver of fault. Heart break causes relationship breakdowns but it also causes business breakdowns as individuals are compulsively drawn to repeat their mistakes. This is not New … Continue reading
Is your brand feeling past its peak, time to renew its value?
A mature brand in a changing marketplace Everything has been working fine, but there is danger ahead in a changing market. Which one of these defines your business? Market leader facing changes in government policy – the rules of the game just changed Market leader facing changes in technology – the old ways don’t work … Continue reading
Targeting new segments for your brand
So you would like your brand to sell to new segments, which one of the following best describes you? Tapping into an emerging market – marketing through trend setters and opinion leaders Owning a strategic segment – choosing to focus efforts on the most profitable or loyal markets Customising your offering to different market … Continue reading
Thought Leader Seth Godin
It is hard to believe that some leading brands have still not acquainted themselves with the genius of Seth Godin. His book Purple Cow talks of the collapse of the TV mass industrial complex and the rise of brands through social networks. He is talking about memes which he renames the ideas virus and word … Continue reading
Social energy, 1 inspiring person touches 1,000
See the Advocacy Campaign for women’s health and wellness that inspires women to share their story of health and wellness and inspire others at http://www.1000women.com. A social media phenomenon that brings home the point that every single woman can touch 1,000 women who can in turn touch 1,000, reminding us that one inspiring voice can … Continue reading
Speed to market as a competitive point of difference
Product and service life cycles are becoming shorter and shorter, a financial service product life cycle is 6 weeks in the banking sector. The blue print of new car models are in Chinese factories within weeks of them exiting the production line. In a marketplace where you can be copied in a nano second, how … Continue reading
Thought Leaders Circle 