Thought Leaders Circle

Want to sell new things to your customers? Which one of these scenarios apply to you?

Taking an innovation into the market – strategies to win over the early adopters

Meeting a competitive challenge in the market – how do you leap frog a competitor who is standing in your way?

Introducing a compelling point of difference – breaking through the sameness of the category with a stand out offer

You already have connections to your customers, so how well will these new products and services fit? Does your brand currently have the credibility to carry them to market? How well do they gel with your current values? Do you have all the conditions in place for a customer to choose your brand?

Being able to answer these questions is critical to derisk a new brand proposition.

Meeting a competitive challenge in the market –

The great coffee franchises struggle to get share in Australia, not surprising as Australia has the most savoured coffee brands in the world. Brands like Tobys Estate coffee continue to find breakthroughs in taste, raising the bar against competitive entry.

Introducing a compelling point of difference –

The Darling, a boutique hotel in Sydney, recently made a splash with their white tea and eucalyptus pool water.

Here the story of origin of Toby's Estate as told by its visionary founder, experience his exciting tales of adventure and sensorial delight