Execution: getting the business to walk its talk. Lou Gerstner, the former CEO of IBM globally, turned the company round from a near death experience into stellar heights, by the recognition of one thing, culture. After his time at IBM he concluded: “ Culture isn’t one aspect of the game- it is the game. In … Continue reading
Posted in January 2012 …
Execution: getting the business to walk its talk
Building emotional connections with employees
When you have the right people in place, you need an internal brand to get them to buy into and support the vision. Mission Statements and operational plans rarely touch the hearts and minds of employees. In order for your team to understand how to walk the talk of the business, you need to create … Continue reading
Most business failure comes from the inability to execute strategy
There are many traits of failure that can be avoided through a carefully designed internal brand. One of the first signs of failure is the passive resistance in an organisation to embrace the strategy. Passive resisters believe that through inaction “this too will pass”. Resistance is created from a number of sources. Not grounding the … Continue reading
Bringing in new propositions for the brand
Want to sell new things to your customers? Which one of these scenarios apply to you? Taking an innovation into the market – strategies to win over the early adopters Meeting a competitive challenge in the market – how do you leap frog a competitor who is standing in your way? Introducing a compelling point … Continue reading
Brand and business strategy alignment
Bringing the brand to life Walking the talk of the customer promise requires brand and business strategy alignment. Your business does not just not need a face to look the part, it needs to talk the talk and walk the talk by delivering outcomes to transform your customer’s life. Three key business building blocks to … Continue reading
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