Posted in January 2012

Bringing in new propositions for the brand

Want to sell new things to your customers? Which one of these scenarios apply to you? Taking an innovation into the market – strategies to win over the early adopters Meeting a competitive challenge in the market – how do you leap frog a competitor who is standing in your way? Introducing a compelling point … Continue reading

Brand and business strategy alignment

Bringing the brand to life Walking the talk of the customer promise requires brand and business strategy alignment. Your business does not just not need a face to look the part, it needs to talk the talk and walk the talk by delivering outcomes to transform your customer’s life. Three key business building blocks to … Continue reading