How to design a brand and create value to lead in your chosen market.

Successful brands are ones that promise breakthroughs, substantial transformations, in ways that are not easily replicated in the market.   The transformations that become breakthroughs are the transformations that take your customer’s world, or your customer’s life, closer to an ideal. Implicit in this transformation is a set of experiences, interactions, transactions and outcomes delivered … Continue reading

Growing brand value through collaboration

Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading